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Netflix has been making a few moves to separate its DVD business more from its streaming operation, and today brings news of the latest move in that direction: the company has bought the domain name DVD.com, the company has confirmed to us.

The news raises questions of Netflix possibly getting ready to pull a Qwikster on us after all and separate its streaming and DVD businesses something others have suggested it might do but TechCrunch understands that there are no plans to spin off its DVD business into a separate company, à la the Qwikster strategy of last year that so qwikly spiraled into a PR disaster for the company, and was then abandoned.

News of the DVD.com domain purchase was first reported by Domain Name Wire earlier today. We reached out to Netflix, which told us that this was part of its bigger strategy to improve user experience around its DVD rentals business, a service it offers only in the U.S.In the U.S. we look to provide a great experience for our members, those who have DVD only, streaming only and those who have both, a spokesperson told us. Indeed, on Netflix some reviewers pinpoint specific features in DVDs that do not appear on the streamed editions of certain pieces of content for example extra features, commentary, and so on. Similarly, the streaming comments often related to the actual quality of the streams — again, not so relevant for DVD users.

Ratings, we understand, will continue to remain centralized and go across both streaming and DVD versions of the same piece of content.I found that you just have to be present with Michael